LITERATURA
Design Matters: Packaging 01
An Essential Primer for Today's Competitive Market
by Capsule
The nuts and bolts of effective package design.
The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.
This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
The Author. Capsule (Minneapolis, MN) specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international community. They most recently authored Design Matters: Logos 01.
Kat.br. 1024
210 x 260 mm
192 strana
220 slika / ilustracija
Jul 2008
Cena 21,5 €
The designer’s packaging bible
Creative solution for outstanding design
by Luke Herriot
A reference "bible" for designers looking for that quick idea.
The Designers Packaging Bible is an essential reference for packaging designers facing the challenge of producing a fresh and exciting response to a client’s brief, within the constraints of a pressing deadline and a strict budget. Packed with inspiring work from the world’s leading designers, The Designer’s Packaging Bible includes fascinating examples of groundbreaking designs. Designed for quick reference, each image is used at a large size with an extended caption giving the key features of the design.
Covering a broad range of designs, the book includes examples of packaging for books, brochures, magazines, food and drink, CDs, DVDs, promotional items, and many more. The aim of this book is to inspire and show what can be achieved if you think outside the box.
Kat.br. 1025
174 x 224 mm
304 strana
10.000 reči / 280 slika
Septembar 2007
Cena 25,5 €
Packaging Makeovers
Graphic Redesign for Market ch’ange
by Stacey King Gordon
This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.
Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.
Stacey King Gordon is a writer who helped found Professional Jeweler magazine and authored Magazine Design That Works. She is also a frequent contributor to HOW and I.D. magazines. She lives in Oakland, California.
Kat.br. 1048
228 x 280 mm
160 strana
250 slika
Septembar 2007
Cena 37 €
More Packaging Prototypes (+CD)
by Edward Denison
A follow-up to the successful Packaging Prototypes, More Packaging Prototypes acts a visual catalyst in the creation and production of exciting and innovative design. It is an invaluable tool for anyone working in packaging design. The diverse range of carton templates demonstrates the huge variety of packaging possibilities, and the beautifully photographed examples of the finished models inspire the imagination. Each design is accompanied by detailed notes that list its product suitability and distinguishing features. A system of icons provides quickly accessed information on a multiplicity of areas, from the design's ecological implications to its material suitability. Introductory text reviews the principles behind packaging, explores the concerns of packaging designers, and examines what makes a classic package. The various types of carton closure are detailed, and common materials listed.
Edward Denison is a design and planning consultant with an expertise in packaging, and a particular interest in sustainable design. He is currently based in Sussex, UK, and Bejing, China. He has gained a variety of awards from within the industry. This is his fourth book on packaging for RotoVision.
Kat.br. 1028
240 x 290 mm
160 strana
25.000 reči / 150 slika
Oktobar 2006
Cena 33 €
Experimental Formats 2
by Roger Fawcett - Tang
Experimental Formats 2 collects together innovative books, brochures, and catalogs featuring the most diverse ideas used in publications of every description. Today, printed matter needs to work harder than ever before. In the ever-increasing struggle to command consumers’ attention, adding value has become the weapon of choice, and in this battle alternative formats, folding, binding, and printing methods will bring you success. The book examines every aspect of designing the printed form, from single page to commercial package. Case studies of professional work celebrate the healthy tradition for experimentation in this field, showcasing projects that stand out on their physical merits alone.
Looking at proportions, formats, materials, printing, folding, and binding, Experimental Formats 2 offers designers an awe-inspiring selection of inspirational new ideas for practical application. It also explores exciting material innovations such as tear-proof “plastic” paper and PVC, gelling agents, luminescent inks, concertina folds, single-screw and press-stud binding.The eye-catching publications in this book range from lavish, big-budget productions to small-run, two-color leaflets. All have one thing in common ‒ they push boundaries and show a different way of thinking, without losing sight of the client’s wishes.
Kat.br. 1035
260 x 228 mm
160 strana
16.500 reči / 220 slika
Oktobar 2008
Cena 33 €
The Packaging and Design Templates Sourcebook (+CD)
by Luke Herriott
A practical and inspirational resource book of templates.
The Packaging Templates Sourcebook presents a stunning showcase of 140 new, innovative and classic packaging and paper engineering ideas across a variety of areas. Accompanying each project is a detailed template, which shows the reader how to copy, fold and construct each project from material that is widely available. The book will provide a source of inspiration for graphic and packaging designers, both student and professional alike, as it explores the fundamentals of a package at its most basic level. Covering areas as diverse as food and drink, product packaging, promotional material, CDs and DVDs, books, retail and stationary, it is a completely comprehensive guide. The book also includes gatefold templates, some insert card packaging concepts, and a CD-Rom of templates and finished packages, allowing designers to create presentations for their clients.
Kat.br. 1027
223 x 170 mm
304 strana
8.000 reči / 280 slika
April 2007
Cena 21,5 €
DemoGraphics Packaging
Design Successful Packaging for Specific Customer Groups
by Mark Hampshire, Keith Stephenson
A practical and inspirational resource book of templates. The first book to explore the vital, commercial relationship between design, marketing, and target audiences.
DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’
Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful, user-centred design.
DemoGraphics: Packaging also offers designers a palette of ideas, materials, and inspirations with which to design their own targeted packaging. This is a vital text for both designers and brand, advertising, and marketing professionals and students.
Mark Hampshire and Keith Stephenson are the directors of Absolute Zero Degrees, a multidisciplinary agency designing corporate identities, packaging, books, wallpaper, and interiors accessories. They are the co-authors of Circles and Dots, Stripes and Squares for RotoVision. They live in London, UK.
Kat.br. 1175
235 x 235 mm
208 strana
450 slika
Oktobar 2007
Cena: 30,00 €
Really Good Packaging Explained
Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
by Rob Wallace, Bronwen Edwards, Marianne Klimchuk, Sharon Werner
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
Bronwen Edwards is a creative director at Brandhouse in London, UK.
Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY.
Rob Wallace is principal of Wallace-Church in New York, NY.
Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.
Kat.br. 1154
227 x 277 mm
272 strana
500 slika / ilustracija
Septembar 2009
Cena: 33,00 €
